Patient acquisition, brand, digital marketing, SEO, paid media, and reputation.
Near Media surveyed 2,200 U.S. adults on how they use AI tools to find local businesses, with findings that directly inform healthcare marketing strategy. Sixty-five percent have used…
Alex Membrillo of Cardinal Digital compiles seven trends healthcare marketers should track in May 2026. A Gallup survey finds 1 in 4 Americans now ask AI for health…
An analysis of 90 prompts tested in ChatGPT found that commercial-intent queries triggered AI web searches (fan-outs) 78.3% of the time, while informational prompts did so just 3.1%….
Google’s Ask Maps feature, powered by Gemini, is evolving beyond listing businesses to interpreting and recommending them. Research from Search Engine Land shows that as queries become more…
AI search tools like ChatGPT, Perplexity, and Gemini are dramatically more selective than traditional local search — only 1.2% of business locations appear in ChatGPT recommendations, compared to…
The Associated Press Stylebook has officially updated its guidance to standardize “healthcare” as one word in all uses, ending years of inconsistency between hyphenated, two-word, and closed forms….
Answer Engine Optimization (AEO) has emerged as a distinct discipline alongside SEO as LLMs and AI-powered search reshape how patients and consumers find healthcare services. A roundtable hosted…
Mental health messaging reaches different generations through fundamentally different channels and formats, and healthcare marketers who ignore this distinction are leaving impact on the table. Gen Z engages…
Healthcare providers face review generation constraints that most industries don’t — APA ethics rules bar therapists from soliciting testimonials, HIPAA limits how providers can respond to reviews that…
Alex Membrillo, founder of Cardinal Digital Marketing, synthesizes podcast conversations with top healthcare marketing leaders into one clear argument: marketing fundamentals must precede AI adoption. Chelsea Bennett Lockhart…
