Resource Library
Curated news, tools, research, and insights for healthcare operators, growth leaders, and PE-backed practice teams.
Most Recent
New-
How Marketing Is Becoming a Health System Growth Engine
Health system CMOs are repositioning marketing as a growth function rather than a support function, with measurable revenue results. At UW Medicine, a digital self-referral pathway for neurosurgical consults drove a 41% conversion rate from…
Filter by category
Everything in the library
-
Four Forces Disrupting DSO Growth in 2026: PE, AI, Integration, and Diagnostics
DSOs in 2026 face four disruptors reshaping competitive strategy across the dental sector. Private equity investment is resurging — oral…
-
Google’s New AI-Powered Ad Formats in Search: What Marketers Need to Know
Google is testing new AI-powered ad formats in Search, built using Gemini models, designed to make advertising more contextually relevant…
-
The De Novo Marketing Playbook for New Healthcare Locations
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening,…
-
Google I/O 2026: AI Mode Hits 1 Billion Users and Search Goes Agent-Native
Google’s I/O 2026 announcements mark the most significant transformation to Search in over two decades. AI Mode, which launched one…
-
What Healthcare Marketers Learned at HMPS 2026: AI, Trust, and Activation
Healthcare marketers at the 2026 HMPS Summit in Salt Lake City are navigating a fundamental tension: AI adoption has shifted…
-
Clinical Workflows Are the Real Growth Engine for DSOs, Data Shows
Sustainable dental practice growth depends on clinical workflow systems, not simply adding providers or locations, according to Henry Schein One’s…
-
AI, Retention, and Revenue Recovery: 5 Resources for Health System Leaders
Five Becker’s Healthcare resources address the operational pressures health system leaders face this week: AI in oncology care pathways —…
-
ASC M&A Activity Continues as Health Systems and PE Widen the Dealmaking Field
Ambulatory surgery center M&A deal flow is holding steady in 2026, with both private equity and health systems actively deploying…
-
ASC M&A in 2026: Health Systems and PE Compete for Surgery Center Assets
Ambulatory surgery center M&A remained active in 2026, with private equity and health systems accelerating acquisition pace. Tenet Healthcare’s USPI…
-
Med Spa M&A in 2025-2026: Valuations, Deal Structures, and What’s Next
Private equity investment in medical spas remained disciplined in 2025, with add-on acquisitions dominating over headline deals and valuations ranging…