The De Novo Marketing Playbook for New Healthcare Locations
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
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3 Investment Trends Shaping Behavioral Health Deals in 2026
Behavioral health M&A in 2026 is running slower than expected but deal activity continues. SUD treatment may be the most undervalued subsector, with deal flow at a six-year…
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8 GEO Metrics Healthcare Marketers Need to Track in 2026
GEO (Generative Engine Optimization) visibility in 2026 requires tracking 8 distinct metrics that go beyond traditional SEO rankings. Search Engine Land’s Casey Nifong identifies: AI citation frequency (how…
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The Next Phase of Price Transparency: Why Medicare Advantage Should Be the Focus
Medicare Advantage (MA) already offers substantially greater price predictability than traditional Medicare — MA enrollees saw monthly out-of-pocket costs 18–24% lower than traditional Medicare from 2014 to 2019,…
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Dental Intelligence Engagement Suite Integrates With Denticon to Automate DSO Patient Communication
Dental support organizations using the Denticon practice management system can now access Dental Intelligence’s full Engagement Suite through a native integration, eliminating manual data syncs between the two…
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Beyond the AI Pilot: The 2026 Healthcare Fight for Patient Loyalty
With the Medicaid and ACA coverage cliffs shrinking the patient base, 63% of patients say they would switch providers over poor communication — and 47% have avoided scheduling…
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Microsoft and Mayo Clinic to Build a Frontier AI Model Owned by Healthcare
Microsoft and Mayo Clinic announced a strategic collaboration to develop a frontier AI model specifically designed for clinical reasoning and healthcare use cases. The partnership combines Mayo Clinic’s…
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FTC Clears Ascension’s $3.9B AmSurg Deal with ASC Divestitures in 5 Markets
The FTC approved Ascension’s $3.9 billion acquisition of AmSurg, the nation’s largest independent ambulatory surgery center operator, under a consent order issued June 2, 2026. To preserve competition,…
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The Shadow Healthcare System: Patients Are Building Parallel Care Infrastructure
Patients have built a parallel healthcare infrastructure—virtual clinics, diagnostic tools, direct-pay platforms, and consumer health apps—driven by fragmented care experiences, opaque pricing, and limited specialist access. This “shadow…
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The Workforce Equation: 5 Resources on Labor, Learning, and the Data Behind Them
Healthcare labor costs are the single largest line item on a health system's P&L, yet most organizations manage them through disconnected systems and manual processes. This Becker's roundup…