Healthcare marketers are increasingly expected to own revenue, not just leads, and that requires better measurement and a broader media mix, say Cardinal Digital Marketing’s Rich Briddock and…
Programmatic advertising works best for patient acquisition when it runs as always-on infrastructure rather than one-off campaigns, according to Lisa Fisher of Cardinal Digital Marketing. On Cardinal’s Ignite…
Patient trust now drives acquisition more than ad spend, argues Rachel Johnson, marketing director at Acorn Health, a national ABA therapy provider in seven states, on Cardinal Digital…
PDS Health — the first DSO to integrate dental and medical records using Epic — is expanding its model through a partnership with the University of the Pacific,…
Health system CEOs and CFOs at Becker’s CEO + CFO Roundtable in Chicago said the next two to three years will demand operating-model redesign, not one-off projects. Becker’s…
Dental leaders are bullish on dentist-led group practice platforms, clinical technology (CBCT, laser), AI integration, and procurement solutions that can offset rising costs. Several describe 2026 as the…
McKinsey projects that US healthcare profits will stay under pressure through 2027 before recovering in 2028–29. Industry EBITDA as a share of national health expenditures fell from 11.2%…
In a snapshot published March 10, 2026, Becker’s Hospital Review listed 10 hospital mergers and acquisitions completed so far that year. It is a point-in-time list, not a…