HMPS26: 4 Healthcare Marketing Trends Shaping Growth in 2026
Healthcare marketing is at a genuine inflection point in 2026, with 68% of CMOs managing budget cuts while still accountable for growth, engagement, and patient loyalty. The 31st…
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2026 Patient Acquisition Cost Benchmarks: Why Conversion Beats Spend Cuts
Healthcare patient acquisition cost (PAC) ranges from $155 for pediatrics to $610 for cosmetic surgery in 2026, with most of that variance driven by conversion rate, not ad…
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The DSO Rebound: Why 2026 Is the Most Active Dental M&A Year Since 2022
Dental M&A has rebounded strongly in 2026 after a slowdown driven by elevated capital costs, enhanced due diligence, and unrealistic seller valuations. DSOs are aggressively expanding across specialties…
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Bain 2026: How Operational Standardization Is Reshaping Physician Group Value Creation
Physician group private equity deal volume fell from 28% of global provider transactions in 2021 to 23% in 2025, per Bain & Company’s 2026 Global Healthcare Private Equity…
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69% of DSOs Plan More Acquisitions in 2026, TUSK Reports
Sixty-nine percent of DSOs expect their private equity sponsors to push for moderate-to-high increases in acquisition activity in 2026, according to TUSK Practice Sales’ Q2 2026 Dental Market…
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Agentic Engine Optimization: How to Restructure Healthcare Content for AI Agents
Agentic Engine Optimization (AEO) is the practice of structuring content so AI agents can fetch, parse, and act on it — not just render it for human readers….
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Fullspan Health Launches Healthline AI Companion for Verified Health Answers
Healthline AI is a conversational AI agent launched by Fullspan Health in June 2026, designed to connect consumers to medically reviewed health information and provider recommendations. Unlike general-purpose…
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The De Novo Marketing Playbook for New Healthcare Locations
De novo healthcare locations routinely underperform in their first months because media plans launch too late—often just weeks before opening, when the algorithm still needs time to learn….
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3 Investment Trends Shaping Behavioral Health Deals in 2026
Behavioral health M&A in 2026 is running slower than expected but deal activity continues. SUD treatment may be the most undervalued subsector, with deal flow at a six-year…
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Ambient AI Scribes and RVUs: What the 5.8% Finding Means
An invited commentary in JAMA Network Open by Shreya J. Shah and Patricia Garcia discusses a research letter by Holmgren and colleagues from a single academic site with…