Google’s AI Overviews appeared for 96.4% of 3,611 benchmark health questions in a Northwestern University study, but they drew on different sources than traditional results. Only 44.4% of…
At least half of AI citations disappear by the next day, according to Ahrefs, which followed about 37,500 cited websites across five AI tools daily for 20 days….
Searching your own brand name increasingly returns a Google AI Overview first. Ahrefs analyzed 232.8 million US desktop search-result crawls from July to September 2026 and found AI…
ChatGPT referrals equal just 0.62% of Google organic sessions, according to Marie Haynes’ analysis of 12 months of GA4 data across 100 websites and more than 145 million…
ChatGPT increasingly goes to official sources when it searches. Ahrefs analyzed 66.6 million free, logged-out ChatGPT responses and their 15 million fan-out queries from August and September 2026….
Brand-level AI visibility scores hide the locations that never show up. In Birdeye’s study of 16,240 location-level ChatGPT scans across 1,762 multi-location brands, 18.6% of locations were invisible…
Yes — as of August 2026, Google’s Gemini integration for Google Business Profile now works for accounts managing multiple locations, and it is globally available on desktop and…
Reddit is the single most-cited source layer AI answer engines pull from — in some verticals, more than 30% of an engine’s answer traces back to a subreddit,…
AI is fundamentally changing how consumers search for care, as Google and chatbots increasingly answer queries directly instead of surfacing links. In this Becker’s roundup, CMOs at 17…
Optimizely launched a full Answer Engine Optimization (AEO) platform on June 10, 2026, introducing Agent Visibility Analytics and a new data-sharing partnership with Conductor. Built inside Optimizely Analytics,…